The only number you need is 1237, and I’m willing to bet this goes beyond just what booth I’m at in San Diego this week. $1,237? That’s a fair about of money. 12:37 PM? That’s lunchtime, a good time of the day. Your cholesterol is 1237? Well, think of it like this: now there’s no room in your blood for any more cholesterol. Good to know there’s a ceiling. Click for full size: